Priceline and Cover Genius have teamed up to…

OTA Priceline and InsurTech provider Cover Genius have announced a new North American partnership to launch enhanced travel protection for flights, hotels, car rentals and packages booked through Priceline.

Through the integration of Cover Genius’ global distribution platform XCover, Priceline customers will gain access to a number of customer-centric travel protection features.

After purchasing insurance, users can view policy details, get support, file claims, and receive instant payment for approved claims through their XCover account.

“We are delighted to be working with Priceline to provide customer-centric protection to their travelers,” said Angus McDonald, CEO and co-founder of Cover Genius.

“We avoid ‘off-the-shelf’ products and instead build technology-driven solutions that we continually test and iterate to achieve the best possible insurance experience.

“This helps create meaningful touchpoints with customers and generates additional revenue for our partners – in fact, Priceline has seen an increase in insurance add-on rates after partnering with us.”

“Our partnership with Cover Genius further solidifies our commitment to revolutionizing travel through advanced technology,” said Lucy Bueti, vice president of car rental and ancillary products at Priceline.

“Through Cover Genius’ flexible platform and range of technology features, we are able to launch and continually evolve our travel protection products to ensure they meet the evolving needs of our customers.

“With peace of mind that their trip is covered, our customers can focus on the most important moments of their journey.”

XCover Protection is now available to millions of Priceline customers in the US and Canada, with expansion to other products and markets to follow.