Take advantage of day-use hotel room features

In the hotel industry, traditional methods usually work within strict, pre-defined time periods (such as nightly stays), where rooms are either fully occupied or fully occupied during a night. In contrast, the trend of day rooms in modern hotels is a much-needed upgrade to the traditional methods to meet the dynamic needs of modern guests.

In the late 2000s, AT&T began to focus on selling data rather than selling minutes. When asked about the strategic shift, then-AT&T head Stan Sigman reportedly commented, “A minute is only a minute.” Similarly, “One night is only one night’ Can be applied in the hotel industry.

Imagine a scenario where a person checks into your hotel at 9pm, their flight leaves in the morning, and they check out at 6am. Given that use cases like this are becoming more common, this means a full half day of revenue and space is wasted that could have been realized by offering a “day use hotel room”.

Day Use Hotel Rooms: A Modern Concept

What are day-use hotel rooms? As the name implies, these are hotel rooms that are available for a shorter period of time during the day, as opposed to the traditional 20-hour check-in and check-out cycle.

This is not to say that traditional methods must be abandoned completely. Instead, day-use hotel rooms must become a trump card for hoteliers to provide rooms that are otherwise vacant due to early check-outs and late check-ins, thereby multiplying room revenue.

Advantages of Offering Day-Use Hotel Rooms

For hotel owners, the biggest benefit of offering day-use hotel rooms is increase incomeAs mentioned before, your room may be occupied multiple times in a single day, rather than just one person checking out early to catch an early flight. Hoteliers can take advantage of this additional revenue without having to drastically change the way they operate.

Another benefit is Attract new customers Cater to the needs of people who need to stop by during their travels, work during the day, or celebrate a special occasion with their loved ones during the day. All of these potential guests are people who were unlikely to consider booking a room at your hotel before.

Due to the temporary nature of day-use hotel rooms, hoteliers can combine other services that the hotel may offer (spa, gym, restaurant or any other service that may need to be booked in advance) with day-use rooms to create another source of income.

Understanding Day-Using Hotel Room Customers

1) Business travel

Many professionals (consultants, sales representatives, etc.) travel to a city, attend a few meetings, and then return. Day use hotel rooms are ideal for these types of guests who need to stay in a hotel room for a few hours to freshen up and prepare for the meeting.

They may even hold meetings in the hotel’s conference rooms, providing hoteliers with another opportunity to make the most of hotel space that may have been previously underutilized.

2) Commercial activities

Similar to business travel, business events such as get-togethers, charity relief, seminars, etc. are perfect uses for day hotel rooms, where employees can get their own private space to prepare for the event, freshen up, and take a break if needed.

This provides hoteliers with huge potential revenue by offering corporate packages, including day-use hotel rooms for short-term events.

3) Stopover for leisure

The origins of the concept of day-use hotel rooms can be traced back to airport layovers, when travelers would typically use a hotel room for only a few hours but pay for a full day’s rent.

In this case, introducing day-use hotel rooms is definitely a win-win situation, as hoteliers can offer multiple stopovers during the day, while travelers can have more choices of where to rest during long stopovers.

4) Working in a hotel

With the rise of remote/hybrid working models, day hotel rooms designed to allow guests to work outside of their rooms are a very solid use case. Whether you want a change, have too many meetings to attend, your home is too noisy, and a cafe doesn’t provide the privacy you need, day hotel rooms are the perfect choice.

Hotels can tap into another opportunity by offering work-from-hotel (WFH) packages to businesses to increase revenue.

5) Special Occasions

Since day-use hotel rooms are only available for a few hours, they are available at a discounted rate, which opens up all sorts of possibilities, such as celebrating an anniversary or birthday (spa and massages are available), going on a day date with your partner, or celebrating Valentine’s Day.

This provides hoteliers with another opportunity to market their rooms as celebrations and luxury experiences at reasonable prices.

Integrate day-use hotel rooms into your booking engine

Now that you understand the importance and potential of offering day-use hotel rooms, the next natural question is, how can you do it? SwiftBook by STAAH Booking engines have just the right features for you.

this Day Use Room Features The incorporation of all the insights mentioned in the blog so far makes it very easy for hoteliers to take advantage of this opportunity and move into the future of modern hospitality.